Why Bacon Evokes a Carnivorous Moment for Vegetarians : TreeHugger

According to SHOTS, NPR’s health blog, the sizzling, salty, and downright decadent smell of bacon arouses our predatory instincts. Hardcore vegetarians even admit to carnivorous cravings for bacon.

Johan Lundstrom, a scientist at the Monell Chemical Senses Center says it’s more than just the taste that arouses a vegetarian:

There’s an intimate connection between odor and emotion, and odor and memory. When you pair that with the social atmosphere of weekend breakfast and hunger, bacon is in the perfect position to take advantage of how the brain is wired.

Están locos estos comeflores.